{"id":223,"date":"2018-03-20T20:20:00","date_gmt":"2018-03-20T20:20:00","guid":{"rendered":"https:\/\/www.wayraperu.com\/?page_id=223"},"modified":"2026-03-06T17:30:48","modified_gmt":"2026-03-06T17:30:48","slug":"sobre-nosotros","status":"publish","type":"page","link":"https:\/\/www.wayraperu.com\/es\/es-2\/sobre-nosotros\/","title":{"rendered":"Sobre nosotros"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243;][et_pb_fullwidth_code _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243;]<script><!-- [et_pb_line_break_holder] -->window.location.href=\"https:\/\/wayraperu.com\";<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_fullwidth_code][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;2%&#8221; animation_starting_opacity=&#8221;100%&#8221;][et_pb_fullwidth_header title=&#8221;Sobre nosotros&#8221; content_max_width=&#8221;800px&#8221; _builder_version=&#8221;3.16&#8243; title_level=&#8221;h2&#8243; title_font=&#8221;Nunito Sans|||on|||||&#8221; title_text_align=&#8221;justify&#8221; title_font_size=&#8221;52px&#8221; title_letter_spacing=&#8221;14px&#8221; title_line_height=&#8221;1.8em&#8221; content_font_size=&#8221;20px&#8221; content_line_height=&#8221;1.8em&#8221; background_color=&#8221;rgba(255, 255, 255, 0)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.75)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0)&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/www.wayraperu.com\/wp-content\/uploads\/2018\/04\/AdobeStock_61210146-crop.jpg&#8221; custom_button_one=&#8221;on&#8221; button_one_text_size=&#8221;18px&#8221; button_one_bg_color=&#8221;#02d002&#8243; button_one_border_width=&#8221;8px&#8221; button_one_border_color=&#8221;#02d002&#8243; button_one_border_radius=&#8221;0px&#8221; button_one_letter_spacing=&#8221;1px&#8221; button_one_font=&#8221;Lato|700|||||||&#8221; button_one_use_icon=&#8221;off&#8221; custom_button_two=&#8221;on&#8221; button_two_text_size=&#8221;18px&#8221; button_two_text_color=&#8221;#353740&#8243; button_two_bg_color=&#8221;#ffffff&#8221; button_two_border_width=&#8221;8px&#8221; button_two_border_color=&#8221;#ffffff&#8221; button_two_border_radius=&#8221;0px&#8221; button_two_letter_spacing=&#8221;1px&#8221; button_two_font=&#8221;Lato|700|||||||&#8221; button_two_use_icon=&#8221;off&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;8%||8%|&#8221; button_one_letter_spacing_hover=&#8221;1px&#8221; button_two_letter_spacing_hover=&#8221;1px&#8221; locked=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;on&#8221; button_one_letter_spacing__hover=&#8221;1px&#8221; button_two_letter_spacing__hover_enabled=&#8221;on&#8221; button_two_letter_spacing__hover=&#8221;1px&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Our Story Section&#8221; _builder_version=&#8221;3.22&#8243; custom_padding=&#8221;100px||100px|&#8221;][et_pb_row admin_label=&#8221;Our Story Area&#8221; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;25.5938px|0px|30px|0px&#8221; column_structure=&#8221;1_2,1_2&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.wayraperu.com\/wp-content\/uploads\/2018\/04\/AdobeStock_100020881-crop.jpg&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.23&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Nunito Sans|||on|||||&#8221; text_letter_spacing=&#8221;14px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;Nunito Sans|700|||||||&#8221; header_2_font=&#8221;Lato||||||||&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.5em&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||15px|&#8221; custom_padding=&#8221;|||&#8221; animation_direction=&#8221;left&#8221; inline_fonts=&#8221;Roboto&#8221;]<\/p>\n<h2><span style=\"color: #66574c;\"><strong><span style=\"font-family: Roboto;\">Wayra<\/span><\/strong><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; animation_direction=&#8221;left&#8221; inline_fonts=&#8221;Nunito Sans&#8221;]<\/p>\n<p><span style=\"color: #66574c; font-family: Nunito Sans;\">Wayra significa viento en quechua y es as\u00ed como lo llamaban los antiguos peruanos. El mismo viento que ahora inspira a nuestros artesanos con patrones y dise\u00f1os que tejen para transformar coloridos hilos en maravillosas obras de arte.<\/span><\/p>\n<p><span style=\"color: #66574c; font-family: Nunito Sans;\">Nuestros artesanos tienen arte en las manos, y logran captar ese arte inspirado por el viento, por la belleza geogr\u00e1fica que los rodea, y este arte es expresado\u00a0 en mantas, cojines, alfombras y tapetes que tanto gustan a nuestros clientes.<\/span><\/p>\n<p><span style=\"color: #66574c; font-family: Nunito Sans;\">Nuestra empresa est\u00e1 comprometida con el desarrollo sostenible, y trabaja con m\u00e1s de 2,000 artesanos de la sierra peruana. En gran parte, vienen de comunidades minera que viven en duras condiciones, a m\u00e1s de 3800 metros sobre el nivel del mar. En compensaci\u00f3n, esas duras condiciones les brindan imponentes paisajes que les dan una visi\u00f3n particular del mundo, les permite ver con ojos especiales la naturaleza que tienen alrededor y es as\u00ed como a trav\u00e9s de los hilos crean arte.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Our Mission Section&#8221; _builder_version=&#8221;3.22&#8243; background_color=&#8221;#f7f7f7&#8243; custom_padding=&#8221;100px||100px|&#8221;][et_pb_row admin_label=&#8221;Our Mission Area&#8221; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;27px|0px|27px|0px&#8221; column_structure=&#8221;1_3,2_3&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;10px&#8221; text_letter_spacing=&#8221;11px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Lato||||||||&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.5em&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||15px|&#8221; custom_padding=&#8221;|||&#8221; animation_direction=&#8221;left&#8221; inline_fonts=&#8221;Nunito Sans&#8221;]<\/p>\n<h2><span style=\"color: #66574c;\"><strong><span style=\"font-family: Roboto;\">Nuestra misi\u00f3n, visi\u00f3n y valores<\/span><\/strong><\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; animation_direction=&#8221;left&#8221; inline_fonts=&#8221;Nunito Sans&#8221;]<\/p>\n<p><span style=\"font-family: Nunito Sans;\"><strong>MISI\u00d3N<br \/> <\/strong>Producir textiles industriales y artesanales, con fibras naturales, que generen desarrollo sostenible bajo las reglas del comercio justo, con remuneraci\u00f3n adecuada a empresas y artesanos del Per\u00fa.<\/span><\/p>\n<p><span style=\"font-family: Nunito Sans;\"><strong>VISI\u00d3N<br \/> <\/strong>Ser un importante agente econ\u00f3mico nacional e internacional en el desarrollo y elaboraci\u00f3n de productos sobre la base de fibras naturales oriundas del Per\u00fa, dando siempre valor agregado y buen servicio al cliente a lo que ofrecemos, y generando alto impacto en la comunidad.<\/span><\/p>\n<p><span style=\"font-family: Nunito Sans;\"><strong>VALORES Y COMPETENCIAS:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"font-family: Nunito Sans;\">Creatividad<\/span><\/li>\n<li><span style=\"font-family: Nunito Sans;\">Puntualidad<\/span><\/li>\n<li><span style=\"font-family: Nunito Sans;\">Honestidad<\/span><\/li>\n<li><span style=\"font-family: Nunito Sans;\">Responsabilidad social<\/span><\/li>\n<li><span style=\"font-family: Nunito Sans;\">Trabajo en equipo<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: Nunito Sans;\">El objetivo es que nuestros colaboradores tengan una actitud positiva y buena hacia su trabajo y en su relaci\u00f3n entre ellos, y que se cultiven valores como confidencialidad, asertividad, lealtad, liderazgo, flexibilidad y buena disposici\u00f3n a los cambios de condiciones, responsabilidad, empat\u00eda, empoderamiento, proactividad y respeto.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Our Story Section&#8221; _builder_version=&#8221;3.22&#8243; custom_padding=&#8221;100px||100px|&#8221;][et_pb_row admin_label=&#8221;Our Story Area&#8221; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;25.5938px|0px|25.5938px|0px&#8221; column_structure=&#8221;1_2,1_2&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Nunito Sans||||||||&#8221; text_font_size=&#8221;12px&#8221; text_letter_spacing=&#8221;14px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;Nunito Sans|700|||||||&#8221; header_2_font=&#8221;Lato||||||||&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.5em&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||15px|&#8221; custom_padding=&#8221;|||&#8221; animation_direction=&#8221;left&#8221; inline_fonts=&#8221;Roboto&#8221;]<\/p>\n<h2><span style=\"color: #66574c;\"><strong><span style=\"font-family: Roboto;\">Legado familiar<\/span><\/strong><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; animation_direction=&#8221;left&#8221; inline_fonts=&#8221;Nunito Sans&#8221;]<\/p>\n<p><span style=\"color: #66574c;\">Wayra surge a trav\u00e9s de Mercedes Benavides, empresaria con una vida vinculada a las comunidades mineras del Per\u00fa. Ante el cambio de giro de la empresa de su familia, tom\u00f3 la decisi\u00f3n de seguir trabajando con las mismas comunidades que conoc\u00eda desde ni\u00f1a. Sab\u00eda que los artesanos de diferentes lugares del Per\u00fa tienen arte en las manos de manera innata, y decidi\u00f3 darles el empuje para dar a conocer ese arte, y para que pudieran hacer de ese arte su medio de vida.<\/span><\/p>\n<p><span style=\"color: #66574c;\">Despu\u00e9s de a\u00f1os de dedicaci\u00f3n, Mercedes decide pasar la posta a una nueva generaci\u00f3n. Es as\u00ed que sus hijas In\u00e9s y Elsa asumen definitivamente el reto en 2013, luego de una temporada de preparaci\u00f3n y de capacitaci\u00f3n en las labores que antes hab\u00eda ejercido su madre.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.wayraperu.com\/wp-content\/uploads\/2018\/03\/about-us.jpg&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.23&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Our Story Area&#8221; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;25.5938px|0px|30px|0px&#8221; column_structure=&#8221;1_2,1_2&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; animation_direction=&#8221;left&#8221; inline_fonts=&#8221;Nunito Sans&#8221;]<\/p>\n<p><span style=\"color: #66574c; font-family: Nunito Sans;\">Actualmente, In\u00e9s se desempe\u00f1a como gerente general, con el mismo esp\u00edritu<\/span><\/p>\n<p><span style=\"color: #66574c; font-family: Nunito Sans;\">inculcado por su madre, quien supo transmitirle el principio de que hay que devolver lo que la vida lo que hemos recibido. Esa pasi\u00f3n por el Per\u00fa, por lo peruano, se contagi\u00f3 a la siguiente generaci\u00f3n.<\/span><\/p>\n<p><span style=\"color: #66574c; font-family: Nunito Sans;\">In\u00e9s ha sabido continuar la misi\u00f3n de Wayra de conectar al cliente que busca satisfacer una necesidad de negocios con el artesano, ese artista que mezcla arte e hilos con un producto acabado de primera calidad. Wayra trabaja de manera directa. No se trata solamente de vender textiles, sino de establecer un contacto personalizado con el artesano para conocer sus habilidades y, a la vez, establecer una relaci\u00f3n con el cliente para saber qu\u00e9 busca y satisfacer su necesidad con el producto preciso. El servicio de Wayra es integral y continuo, el cliente recibe un producto listo para exhibir y promocionar en su tienda.\u00a0<\/span><\/p>\n<blockquote>\n<p>\u201cComprom\u00e9tete, no te rindas. Lev\u00e1ntate si te caes. Crece con cautela, junto con el entorno y el mercado. Al\u00edneate con el mercado y sigue adelante\u201d.<\/p>\n<p><strong>In\u00e9s Vizquerra<\/strong>, CEO<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243;][et_pb_fullwidth_code _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243;][\/et_pb_fullwidth_code][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;2%&#8221; animation_starting_opacity=&#8221;100%&#8221;][et_pb_fullwidth_header title=&#8221;Sobre nosotros&#8221; content_max_width=&#8221;800px&#8221; _builder_version=&#8221;3.16&#8243; title_level=&#8221;h2&#8243; title_font=&#8221;Nunito Sans|||on|||||&#8221; title_text_align=&#8221;justify&#8221; title_font_size=&#8221;52px&#8221; title_letter_spacing=&#8221;14px&#8221; title_line_height=&#8221;1.8em&#8221; content_font_size=&#8221;20px&#8221; content_line_height=&#8221;1.8em&#8221; background_color=&#8221;rgba(255, 255, 255, 0)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.75)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0)&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/www.wayraperu.com\/wp-content\/uploads\/2018\/04\/AdobeStock_61210146-crop.jpg&#8221; custom_button_one=&#8221;on&#8221; button_one_text_size=&#8221;18px&#8221; button_one_bg_color=&#8221;#02d002&#8243; button_one_border_width=&#8221;8px&#8221; button_one_border_color=&#8221;#02d002&#8243; button_one_border_radius=&#8221;0px&#8221; button_one_letter_spacing=&#8221;1px&#8221; button_one_font=&#8221;Lato|700|||||||&#8221; button_one_use_icon=&#8221;off&#8221; custom_button_two=&#8221;on&#8221; button_two_text_size=&#8221;18px&#8221; button_two_text_color=&#8221;#353740&#8243; button_two_bg_color=&#8221;#ffffff&#8221; button_two_border_width=&#8221;8px&#8221; button_two_border_color=&#8221;#ffffff&#8221; button_two_border_radius=&#8221;0px&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":221,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":true},"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P9FWlY-3B","_links":{"self":[{"href":"https:\/\/www.wayraperu.com\/es\/wp-json\/wp\/v2\/pages\/223"}],"collection":[{"href":"https:\/\/www.wayraperu.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.wayraperu.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.wayraperu.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wayraperu.com\/es\/wp-json\/wp\/v2\/comments?post=223"}],"version-history":[{"count":29,"href":"https:\/\/www.wayraperu.com\/es\/wp-json\/wp\/v2\/pages\/223\/revisions"}],"predecessor-version":[{"id":2748,"href":"https:\/\/www.wayraperu.com\/es\/wp-json\/wp\/v2\/pages\/223\/revisions\/2748"}],"up":[{"embeddable":true,"href":"https:\/\/www.wayraperu.com\/es\/wp-json\/wp\/v2\/pages\/221"}],"wp:attachment":[{"href":"https:\/\/www.wayraperu.com\/es\/wp-json\/wp\/v2\/media?parent=223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}