{"id":48,"date":"2026-03-03T10:23:36","date_gmt":"2026-03-03T10:23:36","guid":{"rendered":"https:\/\/www.wayraperu.com\/?page_id=48"},"modified":"2026-03-23T14:30:44","modified_gmt":"2026-03-23T14:30:44","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.wayraperu.com\/es\/en\/about-us\/","title":{"rendered":"Sobre nosotros"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.5.3″ use_background_color_gradient=”on” background_color_gradient_start=”rgba(0,0,0,0.3)” background_color_gradient_type=”radial” background_color_gradient_start_position=”100%” background_color_gradient_end_position=”0%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/www.wayraperu.com\/wp-content\/uploads\/2026\/02\/about-us_1.jpg” height=”400px” height_tablet=”300px” height_phone=”200px” height_last_edited=”on|phone” animation_direction=”top”][et_pb_fullwidth_header title=”About Us” content_max_width=”800px” _builder_version=”4.5.3″ title_font=”Abhaya Libre|||on|||||” title_text_align=”left” title_font_size=”52px” title_letter_spacing=”15px” title_line_height=”1.8em” content_font_size=”20px” content_line_height=”1.8em” background_enable_color=”off” background_color_gradient_direction=”90deg” background_enable_image=”off” custom_button_one=”on” button_one_text_size=”18px” button_one_bg_color=”#02d002″ button_one_border_width=”8px” button_one_border_color=”#02d002″ button_one_border_radius=”0px” button_one_letter_spacing=”1px” button_one_font=”Lato|700|||||||” button_one_use_icon=”off” custom_button_two=”on” button_two_text_size=”18px” button_two_text_color=”#353740″ button_two_bg_color=”#ffffff” button_two_border_width=”8px” button_two_border_color=”#ffffff” button_two_border_radius=”0px” button_two_letter_spacing=”1px” button_two_font=”Lato|700|||||||” button_two_use_icon=”off” height_tablet=”” height_phone=”200px” height_last_edited=”on|phone” custom_margin=”|||” custom_padding=”8%||8%|” custom_padding_tablet=”10%||0%||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” title_font_size_tablet=”45px” title_font_size_phone=”35px” title_font_size_last_edited=”on|phone” button_one_letter_spacing_hover=”1px” button_two_letter_spacing_hover=”1px” locked=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”on” button_one_letter_spacing__hover=”1px” button_two_letter_spacing__hover_enabled=”on” button_two_letter_spacing__hover=”1px” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Our Mission Section” _builder_version=”4.5.3″ background_enable_color=”off” custom_padding=”0||4px||false|false”][et_pb_row column_structure=”3_5,2_5″ custom_padding_last_edited=”on|phone” admin_label=”Our Mission Area” _builder_version=”4.5.3″ min_height=”524px” custom_padding=”57px|0px|6px|0px|false|false” custom_padding_tablet=”” custom_padding_phone=”35px||||false|false”][et_pb_column type=”3_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.5.3″ text_font=”||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”Nunito Sans|800|||||||” header_font_size=”20px” height_tablet=”” height_phone=”575px” height_last_edited=”on|phone” custom_margin=”||0px||false|false” animation_direction=”left” inline_fonts=”Nunito Sans”]<\/p>\n

MISSION
<\/strong><\/span><\/span><\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.5.3″ text_font=”Nunito Sans||||||||” text_text_color=”#66574c” text_line_height=”1.8em” max_width=”95%” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” height=”100px” height_tablet=”” height_phone=”575px” height_last_edited=”on|phone” custom_margin=”||0px||false|false” animation_direction=”left” inline_fonts=”Nunito Sans”]<\/p>\n

Produce industrial and handmade textiles, with natural fibers, that generate sustainable development under the rules of fair trade and provide adequate compensation to firms and artisans throughout Peru<\/span>.<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.5.3″ text_font=”||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”Nunito Sans|800|||||||” header_font_size=”20px” height_tablet=”” height_phone=”575px” height_last_edited=”on|phone” custom_margin=”10px||0px||false|false” animation_direction=”left” inline_fonts=”Nunito Sans”]<\/p>\n

VISION
<\/strong><\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.5.3″ text_font=”Nunito Sans||||||||” text_text_color=”#66574c” text_font_size=”16px” text_line_height=”1.8em” max_width=”95%” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” height=”100px” height_tablet=”” height_phone=”575px” height_last_edited=”on|phone” custom_margin=”||0px||false|false” animation_direction=”left” inline_fonts=”Nunito Sans”]<\/p>\n

To be an important national and international economic agent in developing and creating Peruvian natural fiber based products, which provides added value and quality products to our customers, and has an impact in the community.<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.5.3″ text_font=”||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”Nunito Sans|800|||||||” header_font_size=”20px” height_tablet=”” height_phone=”575px” height_last_edited=”on|phone” custom_margin=”10px||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” animation_direction=”left” inline_fonts=”Nunito Sans”]<\/p>\n

VALUES AND COMPETENCES<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.5.3″ text_font=”Nunito Sans||||||||” text_text_color=”#66574c” text_font_size=”16px” text_line_height=”1.8em” height=”150px” height_tablet=”” height_phone=”575px” height_last_edited=”on|phone” animation_direction=”left” inline_fonts=”Nunito Sans”]<\/p>\n

<\/strong><\/span><\/p>\n

    \n
  • Creativity<\/span><\/li>\n
  • Punctuality<\/span><\/li>\n
  • Honesty<\/span><\/li>\n
  • Social responsibility<\/span><\/li>\n
  • Teamwork<\/span><\/li>\n<\/ul>\n

     <\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.wayraperu.com\/wp-content\/uploads\/2026\/02\/producttech_15.jpg” title_text=”product&tech_15″ align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.5.3″ _module_preset=”default” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” height=”450px” height_tablet=”550px” height_phone=”350px” height_last_edited=”on|phone” custom_margin=”4px||||false|false”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.5.3″ _module_preset=”default” background_color=”#f9f9f9″ height=”200px” height_tablet=”” height_phone=”225px” height_last_edited=”on|phone” custom_margin=”40px||||false|false” custom_margin_tablet=”” custom_margin_phone=”10px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||false|false”][et_pb_row _builder_version=”4.5.3″ _module_preset=”default” height=”200px” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_padding=”16px|||||”][et_pb_column type=”4_4″ _builder_version=”4.5.3″ _module_preset=”default”][et_pb_text _builder_version=”4.5.3″ _module_preset=”default” text_font=”Nunito Sans|500|||||||” text_font_size=”18px” custom_margin=”50px||||false|false” text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone”]<\/p>\n

    Our goal is that our team members have a positive and enthusiast attitude towards their job and\u00a0between one another, and that they may cultivate values such as confidentiality, assertiveness, loyalty, leadership, flexibility and readiness for changes of conditions, with responsibility, empathy, empowerment, proactivity and respect.<\/em><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Our Story Section” _builder_version=”4.5.3″ background_image=”https:\/\/www.wayraperu.com\/wp-content\/uploads\/2026\/02\/about-us_3.jpg” width_tablet=”” width_phone=”” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” height=”550px” height_tablet=”550px” height_phone=”350px” height_last_edited=”on|phone” custom_margin=”50px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”0px||0px||false|false” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” background_last_edited=”on|phone” background_size_phone=”contain”][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Our Story Section” _builder_version=”4.5.3″ custom_margin=”50px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”0||0px||false|false” custom_padding_tablet=”0||40px||false|false” custom_padding_phone=”||0px||false|false”][et_pb_row column_structure=”1_3,2_3″ custom_padding_last_edited=”on|phone” admin_label=”Our Mission Area” _builder_version=”4.5.3″ custom_margin_tablet=”” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|0px|0px|0px|false|false” custom_padding_tablet=”” custom_padding_phone=”10px||0px||false|false”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.wayraperu.com\/wp-content\/uploads\/2026\/02\/about-us_4-1.jpg” title_text=”about-us_4″ show_bottom_space=”off” align_tablet=”center” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.5.3″ _module_preset=”default” max_width=”92%” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” height_tablet=”450px” height_phone=”350px” height_last_edited=”on|phone” custom_margin=”0px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”0px||||false|false”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.5.3″ text_font=”||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”Nunito Sans|800|||||||” header_font_size=”20px” custom_margin=”0px||||false|false” animation_direction=”left” inline_fonts=”Nunito Sans”]<\/p>\n

    WAYRA<\/h1>\n

    <\/span><\/p>\n

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    This is how ancient Peruvians used to call the wind; the same wind that now inspires our artisans with patterns and designs they masterfully weave to transform colorful threads into equisite pieces of art.<\/span><\/p>\n

    Our artisans have art in their hands and their hearts, and successfully manage to capture that art inspired by the wind, by the geographic beauty that surrounds them, and express it in the blankets, cushions, rugs and carpets that you will cherish and enjoy for a lifetime.<\/span><\/p>\n

    We are committed to sustainable development and work with over 2,000 artisans in Peruvian highlands. They primarily come from mining communities and live in harsh conditions, over 3800 meters above sea level. These harsh landscapes are equally breathtaking and provide our artisans with a unique vision of the world, that allows them to see and feel the nature around them and transform these images and sentiments into true pieces of art.<\/span><\/p>\n

      <\/ul>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.5.3″ _module_preset=”default” background_image=”https:\/\/www.wayraperu.com\/wp-content\/uploads\/2026\/02\/about-us_5.jpg” height=”550px” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_margin=”50px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop”][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Our Story Section” _builder_version=”4.5.3″ height=”515px” custom_margin=”50px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”0||0px||false|false” custom_padding_tablet=”0||40px||false|false” custom_padding_phone=”||0px||false|false”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.5.3″ _module_preset=”default” min_height_last_edited=”off|desktop” height=”515px” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_margin=”0px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”0px||||false|false”][et_pb_column type=”3_5″ _builder_version=”4.5.3″ _module_preset=”default”][et_pb_text _builder_version=”4.5.3″ _module_preset=”default” text_font_size=”16px” text_line_height=”1.6em” header_font=”Nunito Sans|800|||||||” header_font_size=”20px” custom_margin=”0px||0px||false|false”]<\/p>\n

      FAMILY LEGACY<\/h1>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.5.3″ _module_preset=”default” text_font=”Nunito Sans||||||||” text_text_color=”#66574c” text_font_size=”16px” text_line_height=”1.8em” max_width=”97%” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” height=”330px” custom_margin=”15px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”||0px|||” hover_enabled=”0″]<\/p>\n

      Wayra was founded through the vision of Mercedes Benavides, an entrepreneur whose life has been closely connected to the mining communities of Peru. When her family\u2019s company changed its line of business, she decided to continue working with the same communities she had known since childhood. She knew that artisans from different parts of Peru have an innate artistic talent in their hands, and she chose to give them the support needed to showcase that talent and help them turn their craft into a sustainable livelihood.<\/p>\n

      After years of dedication, Mercedes decided to pass the leadership to a new generation. Her daughters, In\u00e9s and Elsa fully took the challenge in 2013, after a period of preparation and training in the responsibilities that their mother had previously carried out.<\/p>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.5.3″ text_font=”Nunito Sans||||||||” text_text_color=”#000000″ text_font_size=”15px” text_line_height=”1.8em” max_width=”95%” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin=”30px||||false|false” custom_margin_tablet=”” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” animation_direction=”left” hover_enabled=”0″ inline_fonts=”Nunito Sans”]<\/p>\n

      <\/span><\/p>\n

      \n

      \u201cEngage yourself, never give up. Get up if you fall down. Expand yourself with caution, along with the environment and the market. Side with the market and go ahead\u201d.<\/span><\/em><\/p>\n

      In\u00e9s Vizquerra, CEO<\/strong><\/span><\/p>\n<\/blockquote>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.5.3″ _module_preset=”default”][et_pb_image src=”https:\/\/www.wayraperu.com\/wp-content\/uploads\/2026\/03\/about-us_6.jpg” title_text=”about-us_6″ align=”right” _builder_version=”4.5.3″ _module_preset=”default” height=”515px”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Our Story Section” _builder_version=”4.5.3″ height=”275px” custom_margin=”50px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”0||0px||false|false” custom_padding_tablet=”0||40px||false|false” custom_padding_phone=”||0px||false|false”][et_pb_row custom_padding_last_edited=”on|phone” admin_label=”Our Story Area” _builder_version=”4.5.3″ height=”275px” height_tablet=”” height_phone=”750px” height_last_edited=”on|phone” custom_margin=”10px||||false|false” custom_margin_tablet=”” custom_margin_phone=”30px||100px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0|0px|30px|0px|false|false” custom_padding_tablet=”” custom_padding_phone=”||0px||false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.5.3″ _module_preset=”default” text_font=”Nunito Sans||||||||” text_text_color=”#66574c” text_font_size=”16px” text_line_height=”1.8em”]<\/p>\n

      Today, In\u00e9s serves as CEO, with the same energy her mother taught her, based on the principle of giving back what we\u2019ve received from life. This passion for Peru, for all things Peruvian, was transmitted, from Mercedes, to this next generation.<\/span><\/p>\n

      In\u00e9s has been able to continue Wayra\u2019s mission of connecting you, our customer, with the artisan, the artist that blends art and threads in a first quality product. Wayra work as a direct link between you, and our artisans.<\/span><\/p>\n

      However, this is not only about selling textiles, but also establishing a personalized contact with the artisan, to understand their skills, and also establishing a relationship with the customer to know what they are looking for and satisfy that need with the right product. Wayra\u2019s service is comprehensive, you receive exquisite products that are ready to be displayed in your store.<\/span><\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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